I’ve asked these folk to test the jackets to breaking point…. which hasn’t happened yet…… although two jackets have been stolen and gone to good homes in remote parts of Mongolia and the Philippines….

Jonathan Young, Documentary Cameraman

Jonathan Young started as trainee camera assistant for local BBC camera crews in 1987. Having progressed through the camera and sound departments though the 1990’s, he went freelance again in 1996. Since then Jonathan’s work with numerous household name broadcasters, presenters and independent productions has seen him visit 101 countries across the globe so far, with fair number of these being what some would describe as challenging and hostile.

Jonathan’s client list reads like an international who’s who of television and corporate video production. Jonathan’s work has been recognised by his peers and industry with three Guild of Television Cameramen’s awards for excellence, two RTS Craft Award nominations for Factual Photography and and one BAFTA nomination for Factual Photography. A considerable number of the programmes that Jonathan has been involved with as cameraman have been awarded industry recognition by leading authorities – BAFTA, Grierson Foundation, The RTS and other notable bodies.

“Cameramen are obessive with detail and quality. I saw the quality of the fabric and then went straight into the pockets (as stuff mine with camera batteries etc) to reveal the backpack pouch which is piece of genius. I can carry a water proof now on my back along with everything else and not rely on others to carry my kit for me.”



Ash Dykes, Mongolia

Ash took a Pioneer jacket on his epic walk across Mongolia:

On 5th August 2014 Ash Dykes, at the tender age of 23, set a new World Record by becoming the first person to walk solo and unsupported over 1,500 miles from west to east across the brutal & unforgiving terrain, of the second-largest landlocked country in the world – MONGOLIA.

In aid of the British Red Cross, Ash, from North Wales in the UK, took just 78 days (well ahead of schedule) to walk through some of the most varied and harshest terrain on the planet, including the Altai Mountains, Gobi desert, Mongolian steppe and facing mother nature’s brutal weather from the snow blizzards, sandstorms, extreme heat to the extreme cold and facing the dangerous Mongolian wildlife – Grey Wolves, Wild dogs and venomous creatures.

Ash pulled a wheeled desert cart carrying all of his own provisions including food & water, weighing in between 150-200kg. Ash documented his gruelling yet incredible journey across the country, capturing everything he will face from the terrain, the wildlife, the culture, the extreme & changing weather and his own physical & mental state.

From a young age, Ash has continued to push and test himself to the limits and a combination of exploring and testing himself physically & mentally has lead him to take on many challenging adventures & expeditions, though this is just the beginning – follow Ash on his expeditions and help him raise funds for the British Red Cross.